Lucy is a Experience Designer & Researcher based in London
With 10+ years' experience across experience design, research, and strategy, I specialise in blending user insight and commercial acumen to craft meaningful digital and physical products and services
Samples of my work
Building innovation capability to unlock new revenue streams in Industrial Goods
Innovation Strategy Leadership
I co-led the global design and strategy team across the US, France, UK, and India. I oversaw workstream planning, ethnographic research, workshop facilitation, and venture validation, while guiding leadership to embed agile innovation capability within the organization.
Service Design
Discovery, service mapping, co-creation, and definition. Through extensive discovery I mapped how exposure data was created and shared across teams, designed user flows and wireframes for a proof of concept that visualised financial exposure data in a clear, intuitive, and actionable format. Leading to a new workflow that reduced human error and time spent.
Defining a new direct to customer car leasing experience for the digitally savvy
Evidence based proposition design
I led the design team through development and validation of the direct to consumer value proposition with mixed methods research. De-risked assumptions, iterated user experience and built alignment across product, tech, and leadership teams with quantitative evidence they could trust.
Redesigning a wellness service end to end for the digital age
E2E Experience Design
I led the design and product team of a 2 year digital transformation of a non-digital wellness course. From discovery to development and launch. Increasing customer acquisition and unlocking new revenue opportunities for the business.
Venture Innovation
From discovery through to validation, uncovering insights about Belgian social drinking culture, reframing the opportunity, and co-creating concepts defining the user experience, IA, user flows, and high-fidelity prototype.
Designing the future of underwriting for a digital-first enterprise
Service & Experience Design
​I led the design and strategy team to co-create and validate the future vision for the Workbench. We delivered a validated proof-of-concept prototype and MVP roadmap that simplified workflows, de-risked decision making and improved prioritisation for high value cases.